Christmas Day Sales Hit Record Activations Of 17.8 Million Android And iOS Devices
Flurry Analytics gathered this data by monitoring 250,000 Apps. This monitoring gives them access to data that includes about 90 percent of all activated devices. By comparison, Christmas Day 2011 held the previous single-day record, having reached 6.8 million device activations.
With this record sales Apps download also hit by sudden surge in App Downloads on both Android and iOS. On Christmas Day, total 328m times Apps were downloaded alone, according to mobile analytics firm Flurry. For these figures, Flurry estimates its percentage penetration per platform to estimate total market app downloads.
Of the 17.4m new activations on Christmas Day, Flurry estimates that 51% were tablets and 49% were smartphones.
Amazon grew by several thousand percent over its baseline of tablet activations over the earlier part of December.