In a response to non working of the Amazon’s streaming service Prime, Amazon is going to ban the sales of the streaming devices Google Chromecast and Apple TV from 29th of October.
Amazon is not going to accept new inventory for the devices and old inventory is allowed until 29th of October.
“The retailer sent an e-mail to its marketplace sellers that it will stop selling Apple TV and Google’s Chromecast,” Bloomberg said. “No new listings for the products will be allowed and (the) posting of existing inventory will be removed Oct. 29. Amazon’s streaming service, called Prime Video, doesn’t run easily on its rival’s hardware,” the news service said.
According to an email sent out from Amazon corporate, “Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”
The Amazon spokesperson said Roku’s streaming player, Microsoft’s Xbox and Sony’s PlayStation, along with Amazon’s own Fire TV, “are excellent choices” — referencing that these devices won’t be affected by the change.