Google acquires GIF platform Tenor, enabling users to easily find and share GIFs

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Google has announced acquisition of GIF platform Tenor, to improve their ability to help users easily find and share GIFs. The acquisition by search giant aims to effectively bring up GIFs in Google images and other products like Gboard, that use GIFs.

Tenor GIF

In a blog by Google’s director of engineering, Cathy Edwards, “Tenor will continue to operate as a separate brand and we’re looking forward to investing in their technology and relationships with content and API partners.”. The users can expect to see a lot more GIFs on Google services in the near future.

The blog, however, did not disclose the terms of the deal. Just to make you aware, Tenor passed 300 million users in 2017. Earlier this year crossed 12 billion search requests per month. Post acquisition, billions of smartphone users will have easy access to  GIFs and animated images to better express themselves.