Android tablet sales are increasing, but there’s still a long way to go, division leader Andy Rubin said at the Mobile World Conference, and this year Google will “double down to win in that space.” Google has sold only about 12 million tablets. At an interview, in Barcelona, Andy Rubin states that such issue is going to be heavily addressed in 2012. These are Andy’s words:
“There’s no organized way for consumers to recognize it as a viable platform. The educated consumer realizes it now that they’re either picking the Apple ecosystem or the Microsoft ecosystem or the Google ecosystem… we’re going to do a better job at making people understand what ecosystem they’re buying into.”
Users seeking the latest and greatest in mobile computing are likely to want a tablet, and if they’ve had success with their Android smartphones and can find a correlating tablet, they will be less likely to switch brands and buy an iPad.
The recent Motorola acquisition could boost Android-powered tablet sales, and under Google’s umbrella, lay a solid framework for mobile devices. To the search giant’s credit, Google has many tools to lock in widespread brand loyalty on the device market. Search engine, e-mail and mapping services operate efficiently on Android software, and Google’s ability to deeply integrate its software and services on devices could help it gain traction to the large amount of Android users who want a system of devices that all work well together. But Google is gaining momentum in the tablet market, and hopes that it will be more relevant in such.
“We’re now starting to get on the radar, and I’m hoping people decide to put in the muscle and make their apps work great on tablets.”
With a bit of education, Rubin says, developers can do a bit more work to make their Android apps tablet-aware. It is a bit of the chicken and the egg dilemma. Android needs to grow in order to further push developers to improve their apps.
The market will certainly heat up even more when the iPad 3 debuts, along with a new Google-branded Android 7-inch tablet, which are both expected this spring.
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