Half of the US Cellphone owners are now Smartphoners

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Now Half of the US Cellphone owners are now Smartphoners with 53 percent of all adult cell phone owners claiming ownership of a smartphone, according to a new report by the Pew Internet & American Life Project.

Out of all surveyed Americans, 49% claimed to own a smartphone and 45% said they have a good ol’ feature phone. The 53% number is concluded after taking those who don’t own a cellphone at all out of the equation, which amounts to 6%.

Pew’s data says that 20% of smartphone owners describe their device as an Android while 19% said theirs was an iPhone. 6% of owners described their device as a BlackBerry, down 10% from May 2011. Windows (2%) and Palm (1%) were unchanged.

49% of all U.S. men are smartphone owners compared to 44% of women. Like last year, black and Hispanic demographics have higher adoption rates but the growth was not as significant as the non-Hispanic white category, which grew from 30% to 45%. See the chart below.

If we take all the data together, we see that the typical smartphone user is young, has college experience or a degree and makes more than $30,000 a year. On a base level, that is relatively unchanged from studies we have seen throughout 2011. Where it does change though is that adoption is spread out among all age groups (except the elderly), education levels and ethnic demographics.

Source: pewinternet

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