Instagram has rolled out new feature and has extended the earlier limit of 15 seconds of video upload on Instagram to 60 seconds. It’s a quite good extension that Instagram has allowed on its platform.
Instagram took this step as Video watch on Instagram went up by 40% in small span of time/ So that’s why this popular media has allowed the video of 60 seconds.
Also, on official blog of Instagram it is explained as follows:
In the last six months, the time people spent watching video increased by more than 40 percent. And longer videos mean more diverse stories from the accounts you love, whether it’s Selena Gomez hanging out with friends or beauty star Bretman Rock’s latest makeup tutorial.
In some coming months the 60 seconds video option will go live.