- Android had a strong growth month, and increased 15% month-over-month. Android had a 61% share of overall smartphone impressions and was in the top spot for the 8th straight month.
- Samsung grew 28% month-over-month as a manufacturer, and was the second leading manufacturer on our network.
- Motorola was the 5th leading manufacturer, and had 3 phones in the top 11 mobile phones.
- When breaking down ad spend from applications on our network, 48% came from Android apps, while 43% came from iOS apps.
- Devices with both a touchscreen and QWERTY keyboard grew 7% month-over-month and represented 16% of all impressions. This was tied to both the Motorola Droid and BlackBerry Torch.
- Gaming apps made up 34% of the ad spend for Android applications. On our network overall, gaming apps held a 29% share (which is a 35% increase month-over-month).
The Nexus S is currently the most popular Android phone, representing 5.73% of the top 20 devices. Of course, the iPhone is holding on tight to the number one spot, with 13.6% of the impression share. Surprisingly, the Blackberry Curve is hot on the heels of the Nexus S, with 5.23%, the OG Motorola Droid is still alive and kicking with 3.94%, and the Blackberry Bold II rounds out the top five devices with 1.93%. Overall, an impressive 16 of the top 20 devices run Android.
Similarly, Apple is the top device manufacturer, representing 26% of the manufacturer impression share. Samsung is gaining steam on a monthly basis, holding the number two spot at 19.11%, making up a 28% growth month-over-month. Rounding out the rest of the top five manufacturers is RIM with 11.45%, HTC with 10.98%, and Motorola at 10.26%.
Out of the overall smartphone category, Android is running on 61% of all devices, a 15% increase month-over-month. Despite only running on one specific hardware, iOS is still representing 21% of the market, with RIM right behind at 14%. Symbian and Windows Mobile/Phone 7 make up the remaining 4%.
Of course, these results are far from concrete and can drastically vary from study-to-study, as we’ve seen in the past.