New Apple CEO Tim Cook in leaked internal email: ‘Apple is not going to change’

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Following Apple co-founder Steve Jobs’s resignation from his role as CEO, newly appointed chief executive Tim Cook has delivered his first message to Apple employees en masse. In a purported internal email obtained by Ars Technica, Cook stated that he is looking forward to the new challenges he will face as “CEO of the most innovative company in the world.” Cook also praises Jobs for having been an incredible leader and mentor, and assures Apple workers that the company will not change. ”I want you to be confident that Apple is not going to change,” Cook wrote to his 45,000 employees. “I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.” Cook’s full email to Apple employees follows below.

Team:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Tim

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