Nintendo firm is known for making of video games. Company had earned huge profit from game in 1900s and 2000s. Japanese video game maker Nintendo has been selling similar toys since 2011 that grossed upto $3 billion. Today company has total wealth of $13 billion. Successor of Wii, Wii U was launched in 2012 and nearly 10 million units of same were sold. After three consecutive years of loss, Company now has decided to build games for smartphones and tablets. In this era of pocket based technology such a decision can take company in large profits.
Nintendo’s deal with DeNA , a mobile game developer, shocked a lot many people. Nintendo will simply license its content and let DeNA deal with it. Company’s president Satoru Iwata on an interview with TIME when asked about weather Nintendo or DeNA will take over the bulk, Iwata said that:
“Development of smart device games will be mainly done by Nintendo, but it is significant that we are forming a joint development structure with DeNA.”.
Nintendo believes that as compared, DeNA has got much more experience and skill in mobile game development market and is compatible to handle “Service” side while Nintendo can concentrate on game development.
When asked about weather Nintendo will prior free-game or paid-version, company’s president said that:
“Nintendo does not intend to choose payment methods that may hurt Nintendo’s brand image or our IP, which parents feel comfortable letting their children play with. Also, it’s even more important for us to consider how we can get as many people around the world as possible to play Nintendo smart device apps, rather than to consider which payment system will earn the most money.”
As users have moved on from PC and browsers to smart phones, company also needed to make a shift in order to increase and continue with their profit and sales.