Opera launches Appcelerate program for mobile app developers

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Today, the great city of San Fran held the popular AppNation conference where developers discussed a number of topics such as the development of mobile apps for cross platforms, monetization, advertising and various aspects of marketing strategies.  Opera Software was present and introduced their new Appcelerate program for developers looking to distribute their app(s) to millions of mobile users.  It looks like Opera wants a piece of the mobile apps store business much like Amazon’s App Store in addition to broadening the developers avenues for content distribution.  Hey, like I always say, choice is good and we’re all for it.
“We are very excited about the APPCELERATE program, the first of it’s kind to help promote content and applications to a global audience” said Mahi de Silva, EVP, Consumer Mobile, Opera Software, “Just one month after the launch of the Opera Mobile Store, we are giving developers unique capabilities to promote their content in channels focused on devices, platforms and geographies”.
It appears as though Opera is really keeping the interest of the developer in mind here, and that’s great.  Developers work very hard to develop and deliver great content and it’s nice to see someone assisting in getting their product out there for a specific desired platform and in a cost effective manner.  Once developers create apps, they will also have the ability to upload them to the Opera browser where millions and millions of users can view and download them.
The Opera Appcelerate program is designed to help developers gain traction on the platform they want, within regions they’re targeting by offering unique ways to specify your audience, define a campaign, and even boost your promotion effectiveness with dollar for dollar co-marketing (get it while it’s hot):
  • Matching co-marketing funds for qualified developers to promote their application – effectively doubling your power! (a limited time offer)
  • Featured promotion of select apps within the Opera Mini and Opera Mobile browsers – stand out, get noticed.
  • Want to be big in Brazil? You can be! Efficient pay-per-download campaign pricing to target only desired content channels, geographies, handsets and operating systems – Focus on specific regions and only use funds when users download your app. No more hoping you get noticed through expensive broad campaigns.
  • Developers, you need to be here. Are you ready to step it up?
  • Ready to get started?  Head on over to Opera’s Appcelerate page and sign up so you can distribute your apps to millions instantly.  Hit the break for the full press release and don’t forget to let us know what you think in the comments below, especially if you’re a developer.
    Press Release:
    Launch your app to over 100 million mobile users!
    Calling all app developers, in all markets, interested in distributing their app to any mobile device… We’ve got a fantastic offer. The Opera Mobile Store is being featured at AppNation today in San Francisco and we are introducing Opera Appcelerate, a special program to help promote your app in a big way.
    Opera Appcelerate
    The Opera Mobile Store is among the top 10 largest in the world, spanning 200+ countries, 100+ million users, and every platform. Accessible from a phone’s browser, or preferably Opera Mini  , the Opera Mobile Store is the most accessible to end users, handles free and paid apps, and now the most powerful for developers.
    “We are very excited about the APPCELERATE program, the first of it’s kind to help promote content and applications to a global audience” said Mahi de Silva, EVP, Consumer Mobile, Opera Software, “Just one month after the launch of the Opera Mobile Store, we are giving developers unique capabilities to promote their content in channels focused on devices, platforms and geographies”.
    Accelerate Discovery, Minimize Costs
    The Opera Appcelerate program is designed to help developers gain traction on the platform they want, within regions they’re targeting by offering unique ways to specify your audience, define a campaign, and even boost your promotion effectiveness with dollar for dollar co-marketing (get it while it’s hot):
    Matching co-marketing funds for qualified developers to promote their application – effectively doubling your power! (a limited time offer)
    Featured promotion of select apps within the Opera Mini and Opera Mobile browsers – stand out, get noticed.
    Want to be big in Brazil? You can be! Efficient pay-per-download campaign pricing to target only desired content channels, geographies, handsets and operating systems – Focus on specific regions and only use funds when users download your app. No more hoping you get noticed through expensive broad campaigns.
    Developers, you need you need to be here. Are you ready to step it up?
    Falguni Bhuta
    Senior Communications Manager, Americas
    Opera Software, USA
    1875 S. Grant Avenue, Suite 750, San Mateo, CA 94402 | falgunib@opera.com | Phone: (408) 712 3286 | Skype: falguni46 | http://twitter.com/falguni

    __________________

    What we offer

    • Get Featured Locally in the Opera Mini Browser
    • Get co-marketing funds from Opera to drive downloads
    • Monetize your app through premium sales and advertising

    Get Started!

    Opera wants to appcelerate your new app launch. Get your app in front of the world’s largest audience of mobile users, 100 Million and growing! Opera’s Mobile Store distributes free and paid applications to virtually any device, with localized distribution in over 200 countries.
    To help appcelerate your launch, Opera is offering:

    • Weekly featured app slot in the Opera browser used by over 100 M users
    • Matching pay-per-download marketing funds for all qualified* applications
    • Featured product listings in the Opera Mobile Store

    App of the Day Promotion

    App of the day featured links are seen by all Opera users entering the browser. App of the day is customized regionally, offering hundreds of opportunities daily for publishers to drive targeted downloads in their country.

    Featured Product Listing

    Within the Mobile Store, Opera provides Featured Product listings per category. For a limited time, Opera will also be offer matching marketing funds for pay-per-download Sponsored listings. This means Opera will match your ad spend to help drive more downloads! You only pay for successful downloads.

    World’s Largest Open Mobile Storefront

    Opera’s Mobile Store distributes locally in over 200 countries, offering an open distribution platform for Android, Java, Symbian and Blackberry operating systems. Where ever you are in the world, Opera wants your apps!

     

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