Pokemon generated $950 million Revenue in 2016 according to the market researcher App Annie. Pokemon was launched on July 6, 2016 and it becomes very popular it had been downloaded more than 500 million times.
Pokemon go becomes the first to reach $600 million in just 90 days, which is faster than any other game. It also becomes first to reach $800 million revenue in just 110 days, which is over two times faster than Candy Crush Saga. Although Pokemon Go is not available in all markets at one time. It was launched in Phases still it is the fastest app to reach the $940 Million mark.
“By attracting millions of non-gamers, it reached a level of success that eludes even some of the most successful traditional video games, This was thanks to the game’s beloved intellectual property, simple mechanics, real-world augmented reality gameplay, and perhaps most of all, its social nature.” – App Annie said in its newest report on 2016 revenues.