Analysis reports from Nielsen and research firm, IDC have brought to light the changing trends in the smart phone market, with Samsung and Android coming on top. In terms of platforms, Nielsen has reported that Google’s Android is the only smart phone platform to expand its market share in the United States in the past three months.
Android achieved a 4 per cent increase from their Q2 result. Android is clearly the most popular platform in the United States, with 43% of the smart phone users of the United States using an Android powered device. Of all mobile subscriptions in the US, 43% users own a smart phone.
Despite not releasing a new iPhone in Q3, Apple maintained its 28% market share of iOS. With the release of their latest iPhone, the iPhone 4S, the Cupertino giant will be hoping for an upward trend in sales in the holiday season. Among other smart phone platforms, RIM’s BlackBerry’s dismal run continues, with the Canadian company powering just about 18% of smart phone devices.
This is a 2 per cent drop from their Q2 result. Windows Mobile suffered a similar or perhaps worse fate, with a 2 per cent drop in usage bringing its share down to 7%. Clearly, the usability and efficiency of Android and iOS is snatching market share from almost all the players in the smart phone business.
The IDC analysis presents a correlated result, with Samsung finally achieving what was previously rumored- overtaking Apple in Q3 as the largest smart phone maker of the world, with Finnish giant Nokia at 3rd position. Samsung recorded a mammoth leap in its share of smart phones all over the world, with 20% of all smart phones being produced by Samsung, up from 8.8% last year. Understandably, Apple recorded a 2 per cent drop to 15%, and Nokia’s share plummeted to 14% from 28% last year. Taiwan based HTC broke into the top 5 with their share rising to 11% from 7.1% the previous year.
In terms of numbers, Samsung sold 23.6 million smart phones and Apple, 17.1 million smart phones. IDC’s senior research analyst, Ramon Llamas remarked that Samsung will face a challenge from Apple’s latest iPhone 4S, which also translates into cheaper previous models of iPhones. Nokia’s latest Windows Phone releases will give the company a ray of hope, analysts said. And with HTC making rapid growth, there is no clear leader yet in the smart phone market and the expanding smartphone market means that the current leaders have not yet solidified their market share, leaving the field open for companies to overtake each other.
A huge portion of Samsung’s success game from their Galaxy S line of phones, including the Samsung Epic Touch 4G and the ATT Samsung GalaxyS II.


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