India is one of the world’s largest and among the fastest growing smartphone markets. With sales slowing down in sophisticated markets like the US and Europe, handset manufacturers are expanding their presence in the Asian market, specifically India. Smartphone giants are bringing in their best devices from their portfolio to influence Indian smartphone users.
According to market research firm IDC, the South Korean tech giant sold about 7.9 million smartphones in India during the January-March period to account for an odd one-fourth market share.
During the said quarter, Samsung continued to lead the market with 26 per cent share, followed by Chinese players Xiaomi at 13 per cent, Vivo 12 per cent, Oppo 10 per cent and Lenovo not far behind at 8 per cent of market share.
Moreover, Samsung has maintained its lead in the global smartphone market despite facing a massive debacle in form of recall of Note 7 model.
While Samsung already tops Indian smartphone market, pre-orders for its new flagship Galaxy S8 and S8+ devices have reached 80,000 units within a week of the launch in India and are expected to hit 150,000 units by the end of this month.