Samsung is today launching what it calls a “Premium Apps Store for Android” in the UK, offering already quite bewildered Android users yet another way to select and buy their paid mobile apps.
In future the Samsung app library will offer network billing, but at the moment you’ll be needing to pay via credit card. Just like the Android Market.

Presumably users of Samsung’s pre-existing Samsung Apps app (above) now see a “Premium” channel full of paid options, but we’re a bit sketchy on how it actually works. Here’s the vague press release if you think you need a new way to buy Zenonia:

Premium Samsung Apps Store for Android devices available from today
London, UK – September 15 2011 – Samsung Electronics Co, Ltd. today announced the launch of a new Premium Samsung Apps Store for Android. The UK is one of the first countries to introduce premium Android applications through Samsung Apps for Android devices, giving British customers first access to a variety of premium applications and games.

The Samsung Apps Store for Android offers a raft of premium mobile apps that can be purchased in addition to the current Samsung free apps download option. Among the premium apps available, favourites include Zenonia (the real time combat and exploration quest), The Sims 3 HD, Need for Speed Shift HD and 9mm. With no sign up process required, Samsung’s new Premium Apps Store is an easy way for Android customers to access and purchase the latest high quality apps for their mobile devices.
The current payment method is simply through credit card billing, however in the near future the purchased premium app will simply be added to the customer’s phone bill or deducted from a SIM card balance, making it even easier to get hold of the latest must-have apps in just two clicks.
Simon Stanford, Managing Director, Mobile, Samsung UK and Ireland said: “Anyone that signs up to Samsung Apps Store for Android today, will find a multitude of free and premium apps already available. In the spirit of providing Android users with the best possible mobile experience, it is our intention to continue to develop this premium service to ensure our customers have access to all the latest great content on Android.”
Premium apps are available from the Samsung Apps Store for Android from today. Application prices vary amongst apps and will be clearly stated on the website.


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