Advertisement is great way to generate revenue in this digital era. But pushing ads on default keyboard app will definitely upset users and HTC did the same mistake. According to couple of reddit posts, HTC’s default keyboard app started displaying ads when users start using the keyboard.
HTC is one of the company which uses third party keyboard app, TouchPal instead of creating its own keyboard app. Using third party app is easier for OEM and also brings profit to OEM from third party app developers. Including third party app (we often call it bloatware) is also bad move for OEM because they will not have control over the app when the app updates and same thing happened in with HTC.
Latest update of TouchPal bought ads to its users. This is the reason, companies like Samsung, Apple, Sony try to reduce bloatware apps as much as they can.
HTC released official statement regarding this matter:
Due to an error, some HTC customers have reported seeing ads on their phone’s keyboard. This is absolutely not the experience we intended, and we’re working to immediately fix the error and remove the ads as quickly as possible.
We will suggest HTC users to install another keyboard. There are plenty of third party apps that are available for Android. We have curated some best of third party keyboards for Android.
You can install any keyboard on the basis of your use and need.