Both the smartwatches are similar in shape- circular shape is embedded on both the watches.
As said above the LG’s next Android Wear-powered smartwatch features a full circle display, as well as a Snapdragon 400 processor. It is available for $299 and it will ship from warehouse in 1-2 days if you a=order it now.
On the other hand, Moto 360 is available in 6 colors and three variants – 23mm, 22mm, 18mm. It is availaible in (Champagne Gold Finish, Light Finish) with Metal Band, (Black Horween and Black Horween) with Leather Band @22 mm. The last one is the 23 mm in Metal band is (Light Finish and Light Finnish).