Here’s a milestone for Micromax as it hits the largest Smartphone manufacturer’s list in India. It has taken away this tag from the Korean Giant, Samsung.
In a report issued on February 3, Canalys said Micromax accounted for 22% of smartphone sales in India in the October-December quarter, ahead of Samsung’s 20%. In total, 21.6 million smartphones were sold in India in the period, a 90% surge from a year earlier. Micromax sold 4.6 million devices in India, while Samsung managed 4.4 million sales.
Micromax sells about 15 variants of its smartphones which have tweaks to their hardware or software for a few extra dollars. The company sells smartphones that are priced between $37 to $323 a handset.
Responding to research firm Canalys’ report that positions Micromax as India’s leading smartphone maker, Samsung has said that it continues to dominate the market with a 34.3% share in volume.